This year's "Trend Pitcher" Living Trend Hall was organized by designers Baek Jong-hwan and Shin Jong-hyun, co-presidents of "WGNB (Wallga & Brothers)." WGNB is famous for its external architectural design company that created hot places such as Junji Flagship Store, Musinsa Empti Sold Out, and Kakao Friends Flagship Store Space, and has won prestigious overseas design awards, especially JCD, Red Dot, iF, and iKONIC. The two designers will show "OBJECT" created in collaboration with various brands such as Via Bijuno, Seoul Bund, and UNUS, not WGNB's architecture and space work, and each object will be designed in a variety of ways, including storytelling, structural combination, and re-entering everyday objects.
In particular, this planning center will showcase three pieces of furniture made in collaboration with furniture brand Munito and NPD for the first time. Munito is suggesting dining tables, chairs, etc. based on a sofa tailored to Korean lifestyle. In this collaboration with WGNB, Lounge Chair will be introduced for the first time, and NPD, a new brand of MOVEMENT LAB, will showcase products created by close collaboration with designers, design studios, writers and producers.
In addition, the painting by designer Baek Jong-hwan, who is a hobby of painting, is applied to various products in daily life, and the living trend hall is filled with various objects such as lighting worked by designer Shin Jong-hyun and wood furniture made in collaboration with Jeonju craftsmen. This brings you new ideas and inspiration that you've never met before.